Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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BBC Studios partners with Canadian-based The Podcast Exchange
The move will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada.
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Industry News: ATN acquires Canadian rights to Zee channels
Plus, Fubo retains Canadian rights to the English Premier League 2025/2026 season.
OMG consolidates global influencer expertise under Creo banner
The integration is a response to the fragmentation of the influencer market segment, OMG says.
Sportsnet says anticipation for NHL playoffs at an ‘all-time high’
Instacart has joined the sportscaster’s sponsorship roster.
Ndax becomes NHL’s first crypto platform partner
The brand aims to demystify cryptocurrencies and boost investor confidence.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
Tim Hortons leads AdEase TV ranking with its new hockey cards ad
This is the QSR’s second consecutive week at the top of the rankings.
Google’s plan to scrap Chrome’s third-party cookies officially done
Privacy Sandbox stance announced after tech giant lost two antitrust cases.
IKEA and Toyota return to the top of AdEase radio ranking
On the category front, grocery stores and supermarkets ranked high on the list.
Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.
People Moves: Corus executive chair Heather Shaw to retire
Plus, global strategist at TikTok Sheraz Amin starts new job with Hearst Magazine.
Glassroom names Sarah Thompson as Toronto exec managing director
The former Dentsu Media Canada president will drive the growth and profile of Glassroom in Toronto and Canada.
CBC’s federal leaders debates see massive viewership gains over 2021
French-language streaming audience grew 476% over last federal leaders’ debate four years ago.
