Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.
CBC’s new head on pubcaster’s role amid political turbulence
Marie-Philippe Bouchard sees opportunity in the present chaos.
The Giller Foundation and Scotiabank part ways
The move comes after a year of protest among Canadian authors for the banks involvement with Israel.
Judge denies Apple’s motion to stay Google antitrust case
Apple seeks to protect the deal it has with Google to be the default search engine in iOS.
Spence Diamonds remains at the top of the AdEase radio ranking
The retailer recorded 4,260 combined occurrences during the week of Jan 27 to Feb 2.
Half of newcomers turn to social networks to make a purchase decision
TikTok’s latest report analyzes the role social media plays in the lives of newcomers.
X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit
The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.
The Walrus is opening regional bureaus across Canada
The goal is for the magazine to bring provincial issues to the nation’s attention.
Meltwater enters data partnerships with Snap and Relo Metrics
The intelligence company has inked deals with the social media company and the sports measurement firm.
Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.
People still rely on traditional media for news: study
According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
Pandora consolidates its global media account with Dentsu
The companies first began their relationship in 2016.
