Industry News: Optable raises $20 million to boost growth
Meanwhile, TLN Media Group and Rev TV announce new sports programming.
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
Cartier adds director of media and data
Catherine Fernet comes from Reitmans, where she developed and managed a multi-disciplinary in-house agency.
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
Uber Canada partners with Canadian Opera Company
The partnership includes discounts for show attendees, as well as social and email marketing.
Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.
DoorDash extends partnership with Northern Super League
The NSL is launching in April with the brand as its exclusive on-demand delivery partner.
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
Crave TV moves to the top spot on AdEse TV
With 2,028 combined occurrences, the streamer landed first in Montreal and second in Toronto.
GroupM levels up leadership team
Emily Del Greco has been tasked with handling operations, partnerships, strategy and corporate development.
Nespresso Canada makes its largest ever investment in OOH
The brand’s latest campaign includes a total takeover of Toronto’s Sankofa Square.
Dainty Foods goes broad with mass digital and DOOH buy
The campaign aims to reach a broad spectrum of younger consumers who have varying preferences and personalities.
