Vertiqal Studios partners with Ledge to create branded maps in games
The collaboration will allow clients to create custom integrations through in-game maps and challenges.
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.
TikTok Canada challenges government shutdown order
The platform maintains that the order is unreasonable since it is “not transparent, intelligible or justified.”
The PWHL signs sponsor deals with Bravado Designs and Goodlife
The new partnerships add to a hefty roster of brands collaborating with the league.
Warner Bros. Discovery separating linear networks from streaming and studios
The announcement was well-received on Wall street, with WBD shares rising by 11%.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Deadpool and Wolverine, Trump and Harris topped YouTube content
The year also saw an upsurge in content creators from Quebec taking to the platform.
Spotted! Coca-Cola celebrates Filipino tradition
This is the second year that the brand is launching its “Balikbayan” campaign to reach the Filipino community.
Tim Hortons takes the top spot on TV, followed by Leon’s
Coca-Cola was the advertiser that moved up the most in the Vancouver and Calgary rankings, according to AdEase.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
Beauty, sports and travel among most popular content on Snap this year
Location and movie discovery has also become a common activity on the platform, according to its annual report.
