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Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
YWCA using contextual OOH to fight gender-based violence
The OOH will highlight reported cases of violence in five Vancouver neighborhoods.
Disney debuts first Sponsored Snap in Canada
The post appears in the inboxes of the social network’s users over the age of 18.
Closing arguments begin in Google antitrust case
The potential separation of Chrome from Google would have profound implications for advertising technologies.
CBC partners with celebs for first “unified” holiday campaign
The broadcaster is encouraging viewers to donate to their local food banks.
Postmedia posts Q4 revenue loss, invests in Atlantic Canada news brands
With funding soon coming from Bill C-18 there are reasons for optimism.
Goose Digital expands with MoreSales
The acquisition brings expanded digital marketing and marketing automation services to the agency.
Media Moves: Snapchat and Roblox make updates to increase online safety
Plus, Instagram is testing the option for users to reset their content recommendations.
Ferrero Rocher taps luxury brands to elevate its connection with holiday hosts
The brand’s latest campaign revolves around a contest with luxurious “prices” and experiences.
Huggies turns moms’ heartbeats into sleep tracks
The launch is part of the brand’s platform, which focuses on how important hugs are for baby’s development.
Maple Leafs ink deal with online pet retailer Chewy
The multi-year partnership will involve contests, in-stadium activations, and a curated collection worthy of Leafs Nation.
Media News: Bell brings 51 radio stations into the iHeartRadio app
Meanwhile, Rogers lays off dozens of workers.
Behind the Buy: Decathlon prioritizes social for its Black Friday campaign
The retailer is offering shoppers a healthy alternative to offset financial and mental stress.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
Dairy Farmers of Ontario brings milk and cookie tradition for Santa to a pop-up
The activation is the first of its kind launched by the brand to support its annual Christmas donation.
