Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
Little Canada launches Mini Media with tiny Subway billboard
The attraction now provides brands with the opportunity to do a “little” nation-wide advertising.
Visit Mississauga launches “Eras”-inspired interactive exhibit for Swifties
The organization has partnered with Toronto Pearson to offer fans a first taste of the concert upon their arrival.
Behind the Buy: CIDC goes down new integrated path to reach women
The company’s latest 360-degree campaign aims to promote its role in protecting Canadians’ money.
Dentsu Canada and Optable partner to create Merkury
The new platform combines the media agency’s understanding of Canadians with the tech company’s data-sharing tools.
UB Media overhauls DOOH network to be more immersive
The company’s inventory of place-based ads now offer audio, video and contextual content.
Locala launches new planning and measurement tool for DOOH
The Panel Optimizer allows brands to identify the best locations and times for ad placement.
CBC expands local coverage following CRTC’s order for Google to compensate newsrooms
The broadcaster is growing its staff of journalists in communities, as well as its podcasts and TV portfolio.
Leon’s Furniture leads TV ranking, with McDonald’s next in line
The retailer increased its buy from the previous week, according to AdEase.
Spotted! Hasbro’s Dungeons & Dragons reaches next-gen with IRL game
Hasbro’s latest immersive experience is the franchise’s first of its size and complexity in Canada.
Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.
Media News: Pinterest launches shoppable gift guides
Plus, Ideon signs with Vertiqal, and Involved expands its global network.
McDonald’s and Mark’s up radio spend, Desjardins pulls back
According to AdEase, Spence Diamonds and Subaru increased their spend from the previous week.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
Spotted! Shein and Visit Florida tap into the holiday season at the Distillery District
The fashion brand aims to boost its visibility in Canada, while the tourism board wants to highlight the Sunshine State as a winter destination.
