Pinterest posts increase in revenue and monthly active users in Q2
The social network closed the quarter with 522 million users worldwide.
Parkinson Canada pairs with Elle to change perception of the disease
The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.
O.B. Tampons aims to educate Gen Z
The summer-long campaign includes influencer content, a how-to video and TikTok ads.
McDonald’s decreased its buying but stayed the most active advertiser
QSRs, import SUVs and furniture stores were the highest-spending categories on radio, according to AdEase.
Horizon Media adds Richard Ivey as executive vice president
Ivey brings more than three decades of experience to the role.
Narcity cancels crowdfunding campaign
NMG will relaunch its search for investors again, once its new models and brands have been established.
Intuit increased its TV spend last week
McDonald’s also boosted its spend, according to AdEase’s latest report for the week of July 22 to 28.
KFC makes its closing times a lot more visible
The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Mucho Burrito launches emotion-driven campaign with AI tool
“Love Mucho” represents the brand’s new positioning, focusing more on emotional resonance than the QSR’s offerings.
More than 13.3 million viewers watched the Games’ opening ceremony on CBC
The company recorded 1.9 million broadcasts on its digital platforms, according to Numeris.
Reminder: Submit your entries for the 2024 Media Leader of the Year
The deadline for nominations is August 16.
Magellan AI adds cookieless identifiers
The addition of UID 2.0 and ID5 aims to future-proof podcasting and help it compete across mediums.
Postmedia reaches agreement to acquire Saltwire
The Atlantic Canadian media company had filed for CCAA protection after years of financial difficulties.
OpenAI takes on Google with new search platform
SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.
