Spotted! Patrón Tequila Brings Mexico to Canadians
The brand’s immersive activation is being supported by social and influencer content.
OMD Canada bolsters its leadership team
Meredith Menkes, Diana Walter, and Amanda Tathem will report directly to CEO of OMD Canada Cathy Collier.
Rogers reports 7% increase in media revenue for Q2
Rogers Communications saw an overall revenue increase of 1% for the quarter, coming to $5.09 billion.
Spotify updates its ad tool after reporting positive revenue growth
The streaming service’s year-over-year ad revenue rose 13% in Q2.
Taco Bell gives away workwear to promote new menu item
The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.
Mac pins and puckers up for National Lipstick Day
The company is the first beauty brand to use Pinterest’s new Premiere Spotlight with Collections format.
IPG sees small but steady growth in Q2
The global holding company saw North America experience the lowest growth among the markets it operates in.
Alphabet ad revenue grew in Q2
Despite positive earnings, the tech giant’s stock price took a hit based on YouTube’s lighter-than-expected ad revenue.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Torstar introduces “pay as you go” option for casual news readers
The media co. is partnering with micropayment tech firm Axate to launch the digital wallet.
McDonald’s continues to up its spend on radio: AdEase
The QSR was the most active advertiser during the week of July 15 to 21.
Deadpool prefers Tim Horton’s coffee in brand collaboration
Ryan Reynolds partnered with the Canadian QSR to promote a special screening of the film in Toronto.
Scotiabank gets naming rights to Calgary’s new arena
Scotia Place is meant to revitalize the city’s culture and entertainment district.
Why brands should strive for both active and passive attention
New research, commissioned by Pinterest, finds that combining the two is the most effective strategy.
McDonald’s reduces TV buy, but remains the most active advertiser
Intuit and Leon’s Furniture increased their spend during the third week of July.
