Why brands should strive for both active and passive attention
New research, commissioned by Pinterest, finds that combining the two is the most effective strategy.
McDonald’s reduces TV buy, but remains the most active advertiser
Intuit and Leon’s Furniture increased their spend during the third week of July.
Almost a third of youth have played a game on Netflix via connected TV
MTM publishes its first report on the media consumption habits of young people.
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
Nearly 40% of Canadians frustrated with repetitive ads while streaming
Roku’s research also reveals when and how consumers are watching content online and on TV.
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
CBC unveils coverage of the 2024 Olympic Games
The broadcaster plans to release several series about the events and Canada’s athletes.
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
McDonald’s boosts its radio buying: AdEase
Volkswagen dealers also increased their spending from July 8 to 14.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
French-language stories are growing in popularity on Spotify
Canada became the first dual language market for the platform’s Audiobooks offer.
Publicis reports organic growth in the first half of the year
The holding company posted a nearly 7% gain in organic revenue in Q2.
Netflix had a healthy second quarter
The streamer praised its content and touted its growing ad business to investors.
Ipsos appoints VP strategic growth for Western Canada
Cameron McFadyen has been given the mandate to drive client growth in B.C. and Alberta
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
