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Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Tim Hortons takes the lead, McDonald’s falls to second: AdEase TV
The Canadian brand boosted their ad buy compared to the previous buying week.
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.
Government of Canada stays at the top with IKEA trailing behind: AdEase Radio
Rounding out the top five for the week were BCE, Subway and Desjardins Group.
IAB Tech Lab introduces new ad management framework
The open-source server-side framework aims to help publishers regain full control of digital advertising.
Google says news content has minimal impact on ad performance
The search giant conducted a test in eight European markets, hiding news content from search results.
Axe Canada invites singles to sniff for their next match
AXE turns wild postings into scent-driven dating profiles, letting Toronto women match through scent.
BMW announces partnership with TPC Toronto golf course
The deal includes vehicle showcases, immersive on-site experiences, exclusive parking privileges for BMW owners, and electric vehicle charging stations at the venue.
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
Walmart Canada expands ad capabilities for marketplace sellers
The retailer’s new platform allows advertisers to buy sponsored product ads on the company’s website and mobile app.
Sephora Canada enlisting influencers to join its squad
The beauty retailer is focusing its search on micro and mid-level creators, primarily on Instagram, TikTok and YouTube.
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
People Moves: Salt XC names new head of sponsorship
Meanwhile, a veteran of Bell Media’s partnerships is promoted and Vividata makes two C-level promotions.
