Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Dove puts Olympic snowboarder’s skin to the test
In a new video spot, Mark McMorris gets Dove Men+Care logo temporarily tattooed on his chest.
Clearly Canadian becomes the official sparkling water of the Blue Jays
The drinks will be sold at the Rogers Centre for opening day on March 27.
Birks finds success by bringing back a newspaper ad from 50 years ago
The jeweler’s new campaign builds on the growing “Buy Canadian” movement.
Shein aims to be more than a fashion brand with hands-on experience
The brand’s new pop-up builds on the success of its previous activations.
Spotted! TD Insurance is making parking… softer?
The OOH campaign merges functionality with creativity, while attempting to build brand affinity.
McDonald’s leads, Government of Canada takes second: AdEase TV
Both boosted their ad buy compared to the previous buying week.
Popeye’s Supplements names Touché! as its AOR
The agency will leverage OMG’s suite of marketing tools to improve brand accessibility, drive revenue growth and engage new consumers.
People Moves: Yahoo Canada appoints a new EIC
Meanwhile, Voices taps a new CMO and MLSE has a new director.
WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Government of Canada overtakes McDonald’s in radio ad buy
Subway took second place with 5,696 occurrences, according to AdEase’s March 10 to 16 report.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
Beyond the Code, part 6: The future of AI in social media
Why Artificial Intelligence is a force for disruption, not destruction.
Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
