Northern Super League secures Bell Media and CBC/Radio-Canada
The new women’s soccer league will also publish original content on its website and social channels.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
eCommerce technologies are not popular with Canadians
Consumers are not interested in adopting new retail technologies to shop online or to engage with brands on social media.
Home Hardware and The Weather Network launch AI-powered ads
Customized videos show the weather forecast for the summer along with the retailer’s promotions.
Optable partners with ID5 to enhance audience addressability
The collaboration gives advertisers the opportunity to plan and buy media through clean rooms.
Announcing the co-chairs of the 2024 Media Innovation Awards
OMD’s Cathy Collier and RBC’s Armin Huska will lead deliberations for this year’s awards, which includes several new categories.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
Garfield appointed to Motel 6’s C-suite
The lasagna-loving feline has been tapped to be chief pet officer as part of a partnership with Columbia Pictures.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
Google signs deal with Canadian Journalism Collective
The group of independent news companies will be responsible for the distribution of $100 million to outlets.
Bell closes acquisition of Outfront Media’s Canadian business
The deal was first announced in October 2023.
Upfronts 2024: Rogers inks multi-year licensing deals
The media company announce partnerships with with NBCUniversal, Warner Bros. Discovery along with re-ups of homegrown hits.
Nicole MacIntyre steps into EIC role at Toronto Star
After three years as deputy editor, the move is the natural next step, according to Anne Marie Owens, the current editor.
Narcity is opening up to investors
The cash infusion is set to help NMG fuel the development of technology such as Milla, a savings and rewards cashback program soon to launch.
All Corus channels are now available through Eastlink
The Corus-owned channels were originally dropped from the cable provider last June.
