Home Depot addresses youth homelessness with TTC takeover
The retailer’s charitable arm aims to educate Canadians about its programs.
Publicis introduces two new data-driven platforms
Epsilon ID and Growth OS offer advertisers access to reliable Canadian data for privacy-safe planning.
ICYMI: NHL signs multi-year deal with Intuit QuickBooks
With this partnership, the fintech company aims to reach Canadian entrepreneurs.
Allied launches service to reach LGBTQ+ community
The service, aptly called Pride, will use proprietary tools and AI, to ensure authentic connections and representation.
Upfronts 2024 con’t: Bell reveals new ad offerings
The media so announced a new self-serve platform, as well as partnerships with TikTok and Dotdash.
Elevate to give community partners advertiser benefits
Inside Out, LGBT YouthLine, Black CAP and Queer & Trans Health Collective among community partners that will be supported by the agency.
Upfronts 2024: Bell unveils 2024/2025 line-up
Out of the nearly 100 new and returning shows, 36 are Canadian originals.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
Jamie Norgarb joins Milestone as VP of media
Norgarb previously worked at PHD as VP of client business and planning.
X updates its rules to formally allow adult content on the platform
The move formalizes a policy that already existed when the platform was known as Twitter, before Musk bought it in 2022.
Upfronts 2024: Corus is guided by stars
Kathy Bates, Eddie Redmayne and Colin Firth are among the celebrities bringing drama to Global and StackTV.
Investors give The Logic a $4 million boost
This marks the first Canadian investment by FT Ventures, which is the corporate venture arm of the Financial Times Group.
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
Dentsu and Tentree partner to help prevent uncontrolled fires with hashtag and AI
Following Wildfires uses proprietary tech and human expertise to help Canadians safeguard their communities.
Little Caesars taps into Canadians’ love of mac and cheese
The brand is rolling out a 360-degree campaign to introduce its new Crazy Puffs KD Mac & Cheese LTO.
