TikTok unveils ad solutions to boost brands’ creativity
A suite of AI-driven creative tools and a hub with access to creators and agency partners will be available to advertisers.
Cannes Lions 2024: Who has a chance at a Media Lion?
Canada was recognized 21 times on the media shortlist.
Spotted! M&M’s offers free outdoor movie nights
The brand will launch the experience in seven cities, starting with Toronto.
GroupM Canada reshuffles agency structure and client leadership
Three new agency-wide positions have been created and client-facing roles have been upgraded.
These are the winning projects of the Idea Awards
Rethink, Cossette and LG2 took the highest distinction at the fifth edition of the event.
Global News laying off 35 workers across the country
The cuts follow news of Corus having lost licensing rights to several WBD properties.
Roku launches Roku Exchange
The new ad tech unlocks equal access to Roku’s first-party audience data and premium media, enabling advertisers to drive reach and performance through the buy-side platform of their choice.
KFC gets superstitious for hockey championship by re-airing 90’s ads
The spots were launched on TV, social media, OOH and in brand stores.
Night Market introduces a new standardized retail media measurement tool
The NEON SaaS platform has been expanded to provide marketers with a single solution to optimize retail media ad investment and predict ROI.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
Team Pumpkin establishes North American presence in Vancouver
Offices in Canada will join those in Mumbai, Bangalore, Delhi, and Kolkata.
Toronto FC to celebrate its annual Pride Match with experiential activations
The club plans to set up a food truck and booths, as well as signage at the stadium.
More Canadians are tuning into streaming radio
Numeris’ Radio Listening Spring 2024 report offers a positive view of the nation’s listening habits.
Warner Bros. Discovery to end Corus content, trademark deals
Rogers will be picking up brands like HGTV Canada and Food Network Canada, along with brands currently held by Bell.
Samsung unveils new research on the popularity of FAST
At its inaugural Samsung Ads Canada Innovation Day, the brand introduced a suite of tools to measure FAST viewership in Canada.
