The Canadian Elite Basketball League names new sponsors
Neo Financial and Sun Life have signed on to be the official financial partner of the league, and the wellness partner of Montreal Alliance, respectively.
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
TVA+ and TVA Sports Direct land on Roku
The new channels provide more French-language content for viewers, as well as more sponsorship opportunities for brands.
Enercare shows off their experts at home with new brand campaign
The reintroduction of the includes 360° Paid Media Support from Corus Entertainment.
Narcity signs as ad sales representative for Wildin Media
The deal aims to expand brands’ reach in Western Canada and enhance their engagement with Gen Z.
TikTok starts tagging AI-generated content in the app
To curb misinformation head of the American elections, the social network is adding watermarks to photos and videos that are uploaded to the app.
RONA kicks off spring with Pinterest
The RONA campaign features Pinterest Predicts Trend Badge ads as well as a Home Feed Spotlight.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
Global Gamechangers: Budweiser hijacks songs on Spotify
Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.
Alliance for Audited Media automates assurance program
The streamlined web and social media data verification program enhances digital transparency.
A&W becomes Cricket Canada’s official restaurant
The sponsorship will support the development of initiatives aimed at increasing the sport’s popularity in the country.
Spotted! Burt’s Bees celebrates 40 years with pop-up
The Clorox brand aims to highlight that its products are environmentally sustainable.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
Pluto TV expands its Canadian FAST offering with six channels
The specialty channels are dedicated to unscripted shows like Dance Moms, Duck Dynasty, and Dog, the Bounty Hunter.
iHeartRadio partners with Corus to add 39 radio stations
The addition allows the audio platform to offer listeners more format choices among thousands of radio stations, playlists and podcasts.
