Spotted! Tostitos and Susur Lee open “tasting windows”
The activation is inspired by the wine windows of Florence, and will raise funds for Second Harvest.
Cricket Canada secures Nissan as its official automotive partner
The partnership is the latest in a series of sponsorship agreements recently signed by Cricket.
McDonald’s boosts its purchase and takes the lead: AdEase radio
Toyota ranked second between May 13 and 19, followed by Tims, which topped the ranking the previous week.
Super Channel launches FAST channels on LG’s streaming service
LG Channels’ programming now includes a romance-focused channel and another dedicated to true crime.
Torstar finds new partner in The Altitude Platform
The collaboration is meant to give the media company the ability to deliver premium ads for marketers.
Majority of Canadians prefer paying extra for ad-free streaming
Horizon Media has released a report that provides insight into the country’s video streaming preferences.
Skycanner uses OOH to entice Canadian NBA playoff support
To reach gig-tripping fans, the brand placed billboards in the hometowns of two NBA players
Google introduces new AI-powered ad tools
The new products will make ad creation easier and more compelling while making in-ad shopping more engaging to consumers, according to the brand.
A look back at the U.S. upfronts
PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.
Millennials are turning more to games as a way of self-expression
In its new study, Fandom offers insights into how brands can engage with gamers.
Daily Hive to roll out its first-ever food truck festival
The activation marks the first large-scale foray for the company and its Dished brand.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
IAB Tech Lab provides guidelines for choosing ID solutions
The guide demystifies various cookieless options and outlines the steps and factors for evaluating new privacy-safe ID solutions.
How does Canada fare when it comes to accessible TV advertising?
Although the country has the highest number of closed captions, its use of other accessibility features is low.
CRTC approves APTN proposal to consolidate feeds, increase rate
The change will see the creation of APTN Languages, a channel dedicated to Indigenous-language programming.
