LG Ad Solutions to adopt Unified ID 2.0
Developed by The Trade Desk, the privacy-safe solution enables advertisers to use first-party data at scale.
New Mars Agency report card rates Canada’s main retailers
The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.
McDonald’s doubles its buy on TV, moving ahead of Tim Hortons
The restaurant chain was the most active advertiser in all markets except Montreal, according to an AdEase report.
Meta enhances Gen AI with full image and text generation
The new AI features are expected to be available globally by the end of the year.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
Environics inks deal with privacy partner LiveRamp in Canada
The partnership will give advertisers access to LiveRamp’s platform for data measurement across all cloud, programmatic and media channels
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
Optable joins with Raptive for better identity management
The alliance gives Raptive the ability to provide its advertising partners with a privacy-safe clean room solution.
Basis Technologies integrates Pinterest campaign reporting
Basis simplifies performance tracking and reduces the time needed to check on campaign performance.
McDonald’s and Tim Hortons push their buy on radio
AdEase’s latest report shows that the QSRs now top the rankings of most active advertisers.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
Coors Seltzer encourages pledges to do less
The tongue-in-cheek campaign encourages water conservation with a campaign that runs across several media channels.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
Sobeys is sending motivation to Canadian Olympians
The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.
