Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
Omnicom kicks off the year with positive financial results
The company expects to grow by 4% to 5% this year with its recent acquisition of Flywheel Digital.
Postmedia creates new app to connect with communities
The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.
Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.
How context might make up for no cookies
Viewers pay more attention to products shown in contextually targeted ads.
Spotted! Quaker highlights people’s important days
The brand is launching an exhibition with 100 black and white images of customers eating oatmeal for breakfast on a special day.
McDonald’s buys the most TV spots across markets, again
AdEase’s latest report shows that the QSR recorded 2,232 combined occurrences in the second week of April.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
TikTok releases two new tools to increase brand safety
Category Exclusion and Vertical Sensitivity help advertisers control the content their ads are placed next to.
Toyota parks in the top spot of AdEase radio ranking
Shoppers and McDonald’s were among the advertisers that moved up the most between April 8 and 14.
Spotted! Charmin’s coy coffee campaign
The beverage sleeve campaign will run until May 5.
CBC/Radio-Canada unveils its Olympic Games programming
RBC, Bell and Toyota are some of the presenting sponsors on board for this year’s CBC coverage.
Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
Eighty percent of the Canadian workforce is back at the office, ready to see OOH: report
According to Stats Can, More than 12 million Canadians commute by personal vehicle, while public transportation use is on the rise, too.
