The Curling Group buys the curling series from Sportsnet
The new sports business venture now owns the Grand Slam of Curling while the exclusive Canadian rights will stay with the broadcaster.
Cartier takes to Snapchat for AR ring experience
Although the tech is exclusive now, the social platform will roll out similar tech for creators and developers in Lens Studio soon.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Dazn makes a FAST leap in Canada
The new tier offers a wide range of live and on-demand content, including matches, highlights and news to reach more sports fans.
Corus reports 13% decline in Q2 revenues
Losses are largely attributed to lower TV advertising spending.
Postmedia ad revenue drops by nearly 21% year-over-year
Although overall revenue was down 13% compared to the same quarter last year, the publisher remains focused on finding a “sustainable news media model.”
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Nine Canadian leaders set to judge at Cannes this year
Cannes Lions Festival of International Creativity is set to take place from June 17 to 21.
Fuel Digital adds car website Otogo.ca to its roster
Advertisers will be able to target consumers interested in insurance, financing and other automotive services.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
Canadian Young Lions names 2024 finalists
The top finalists shortlisted in the media and marketers categories will now move on to a second round of judging on April 15 and 16.
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
Raptors welcome George Brown College as sponsor
With the partnership, the college aims to highlight higher education across Canada.
People like FAST channels more than their paid streaming services
The third installment of LG Ad Solutions annual research study shows the shift from passive viewing to active interaction with platforms and ads
McDonald’s kicks off April staying at the top of AdEase TV ranking
The latest data from the monitoring company showed that the QSR recorded 2,731 occurrences from April 1 to 7.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
