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WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Government of Canada overtakes McDonald’s in radio ad buy
Subway took second place with 5,696 occurrences, according to AdEase’s March 10 to 16 report.
Industry News: TV5 Québec names former Quebecor Content exec as CEO
Plus, agency BRMG launches a new experiential marketing division and brings in an industry veteran to lead it.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
Beyond the Code, part 6: The future of AI in social media
Why Artificial Intelligence is a force for disruption, not destruction.
Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
IKEA encourages mallgoers to support sleep poverty
The brand is launching an activation in Scarborough Town Centre, allowing Canadians to experience first-hand how unstable sleep environments affect well-being.
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
Beyond the Code, part 5: Three Canadian CMOs talk AI challenges
AI might offer efficiency, but according to one executive, it is far from ‘hands-off ready.’
Industry News: Lego celebrates hockey with immersive brand experience
Meanwhile, PWHL Unity Games will feature artwork by an Indigenous artist and special appearances.
Spotted! Disney’s Snow White takes over the halls of Casa Loma
The stunt follows other activations the studio has launched ahead of the release of its films, including Wish and Inside Out 2.
PWHL stars join Bravado Designs’ team of brand ambassadors
The brand became a league’s official bra partner last December.
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
Spotted! Cheez-It launches first-ever branded getaway
The brand teamed up with a hotel in Prince Edward County to offer a two-night getaway experience.
