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X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
Spotted! Mercedes-Benz tackles shopping mall mountains
The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.
Media Moves: BC’s tourism and film industry launch AR platform
Plus, tariff drama is bringing viewers to CBC, and ZoomerMedia’s campaign stresses that buying Canadian extends to media, too.
Spotted! Warner Bros. Pictures Canada brings Minecraft to life
With the walk-in exhibition, the studio is offering Yorkdale Mall visitors a peek into the world of the movie.
Spotted! Breast Cancer Canada reminds people not to sit on getting screened
The ‘Waiting Chair’ symbolizes the many layers of waiting that breast cancer patients inevitably endure.
Toyota signs on as exclusive auto partner of the NSL
Intact Financial has also become a founding partner of the league and three of its teams.
NABS-BEC names two directors to lead charity’s largest annual fundraiser
The annual “Media Sale” receives donations of multi-platform inventory from Canadian media companies.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
Pattison expands its presence in Niagara with new partnership
The company will manage and sell ad space across Niagara Transit’s fleet of more than 180 vehicles.
Spotted! Dove launches activation with cutting-edge tech
Equipped with mirror technology, ‘Let your body, body’ offers a dance experience with the brand’s new deodorants.
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
The new season of Canada’s Got Talent has got sponsors
Some of the competition partners include Jackpot City, Rogers, Tim Hortons and CIBC.
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
Subaru is the most active TV advertiser, despite reducing ad buy
The automaker holds strong in Vancouver, Calgary, Toronto and Montreal markets, according to AdEase’s report.
Electronic Arts selects GroupM as its global media AOR
The selection came after a six-month review process led by ID Comms.
