Postmedia ad revenue drops by nearly 21% year-over-year
Although overall revenue was down 13% compared to the same quarter last year, the publisher remains focused on finding a “sustainable news media model.”
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Nine Canadian leaders set to judge at Cannes this year
Cannes Lions Festival of International Creativity is set to take place from June 17 to 21.
Fuel Digital adds car website Otogo.ca to its roster
Advertisers will be able to target consumers interested in insurance, financing and other automotive services.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
Canadian Young Lions names 2024 finalists
The top finalists shortlisted in the media and marketers categories will now move on to a second round of judging on April 15 and 16.
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
Raptors welcome George Brown College as sponsor
With the partnership, the college aims to highlight higher education across Canada.
People like FAST channels more than their paid streaming services
The third installment of LG Ad Solutions annual research study shows the shift from passive viewing to active interaction with platforms and ads
McDonald’s kicks off April staying at the top of AdEase TV ranking
The latest data from the monitoring company showed that the QSR recorded 2,731 occurrences from April 1 to 7.
SJC Media and 369 Global reveal more details of soon-to-launch magazine
The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”
People Moves: Dentsu, Ideon Media and Ipsos
Krista Furlano, who has been working at Dentsu since 2018, has been promoted to VP of partnerships and media compliance.
Blue Jays home opener brings out the brands
How A&W, Home Hardware and Fitzrovia are activating around Toronto Blue Jays’ season games.
Yukon’s oldest newspaper is closing for lack of advertisers
The Whitehorse Star has been covering Yukon news since 1900. Its last issue will be published on May 17.
Spence Diamonds increases its buying nation-wide and finishes on top: AdEase radio
The jeweler notched up 4,220 combined occurrences from April 1 to 7 across Canada.
