Toronto Star to drop paywall in 2015
Publisher John Cruickshank also revealed plans for a partnership with La Presse on a new tablet edition.
Grey Cup hits the radio with TSN
The sports network has created a national network to carry the CFL’s championship game.
CTV owns the work week: Numeris
Bell Media’s channel brought in the most viewers every night but Saturday, with The Big Bang Theory taking the most viewers for the week of Oct. 20 to 26.
Pressboard opens Toronto office
The marketplace for brands and publishers has hired Jamie Harju as the lead of the Toronto office, appointing her director of strategy and partnerships.
YouTube creator to star in W Net digital series
Production is underway on an exclusive web series featuring Canadian Rachel Cooper (pictured), the creator and star of the RachhLoves YouTube channel.
Space hits play on branded content
Ubisoft’s Assassin’s Creed Unity game is getting its own 30-minute special on the channel’s Innerspace show.
Theresa Treutler leaving TVB
The organization’s president is stepping down at the end of the year, with the search on now for a replacement.
GTAA targets travelers with new mag
The St. Joseph Media-produced title Away aims to reach departing visitors at Pearson International Airport.
Mediative brings Jon de la Mothe on board
The former CBC exec joins the agency as VP, platforms and technology.
Ford Lincoln buys most ad time: Media Monitors
The car co took the top advertising spot in Toronto for the week of Oct. 27 to Nov. 2.
Shaw and Rogers launch shomi
The Netflix Canada contender is available in beta first to Rogers and Shaw internet or cable customers.
A new Lion up for grabs in Cannes
The festival has announced the creation of new Creative Data Lions, celebrating the role of data in storytelling and shaping ideas.
Blue Ant takes majority stake in NZ broadcaster
The media co has acquired a controlling interest in Choice TV, a national independent television network in New Zealand.
Virgin Radio 96 shows it’s office-appropriate
The Montreal-based station launched a multi-platform campaign to increase workday listening.
How time can improve the measurement of viewability
Andrew Casale, VP of strategy at Casale Media backs a new online currency.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Media Experts taps Nish Shah as CSO
