Kubota and Blue Jays ink six-year partnership
The sponsorship is based on shared values like team work, innovation, success, community and presumably a love of baseball.
Robert Jenkyn appointed new president of Horizon Media
The media company appointed the industry veteran to lead its Canadian operations.
Navigating the cultural currents of SXSW 2024
A dispatch from the chief growth officer of Thinkingbox on inspiration and connections in Austin.
McDonald’s is back on top of AdEase TV ranking
The latest report from the monitoring company shows that the QSR made 2,782 combined occurrences in the week of March 4 to 10.
The majority of CMOs aren’t preparing for AI: report
Around 81% of marketers only use AI for content creation and not for decision making, despite entering a world without third-party cookies.
The Oscars records its highest audience in four years on CTV
About 3.5 million Canadians watched Sunday night’s broadcast of the 96th Academy Awards, according to Numeris.
Government of Canada returns to AdEase radio charts and ranks first
With 5,466 combined occurrences, McDonald’s came in second, followed by Rogers Communications with 5,440.
What concerns your audience the most?
Climate change, AI and the excessive use of social networks are some of Canadians’ concerns, according to Leo Burnett’s latest report.
Samsung Ads launches new immersive smart TV ad format
The new First Screen Immersive Masthead banner ads offer high impact experiences across six million Samsung Smart TVs in Canada.
Meta introduces new AI-powered ad tools
Advertisers on Meta have more ways to reach customers with new video options, AI-powered tools and improved ad formats.
Embold unveils new tool to simplify marketing with influencers
The company aims to save brands time by handling the communication, recruitment and agreements with Canadian creators.
How do English-speakers in the West and North use media and technology?
MTM published multiple reports on TV, radio and social media usage in various markets. In our second story, we look at data from Vancouver, Alberta, Manitoba/Saskatchewan and the North.
Reddit tests new tool that helps brands better understand its communities
Reddit Pro is a free suite of advanced tools to help businesses grow their organic presence on the platform.
Kinesso launches solution to track performance in a post-cookie world
The proprietary tool is designed to analyze digital media investments in the absence of cookies.
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
