Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
Two new executives hired at Wavemaker
The new execs bring a combined 30 years of experience to the company’s team in Montreal.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
Pattison enters into advertising partnership with Vancouver International Airport
Starting this year, the OOH ad company will focus on increasing inventory at the airport.
Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.
The streaming sports field in Canada is getting competitive
New research from LG Ad Solutions found that more than a quarter of Canadians watch live sports across multiple streaming apps.
Canada’s got Talent is offering the biggest cash prize in Canadian television history
The homegrown version of the competition show begins its first million dollar season on March 19.
Easter Seals Ontario launches fundraising campaign
Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in ad space.
Blue Ant Media brings FAST channel Love Pets to Roku
The company aims to reach Canadians with programming that has built a strong fan base in the countries where it is available.
Kayak unveils a suite of AI-powered tools
The new products are designed to make travel decision-making faster and more intuitive.
Tangerine aims to reach Canadians on their daily commute with OOH
The company is looking to reinforce its status as the original no-monthly fee bank.
Leon’s Furniture boosts its ad buying
McDonald’s took second place in the latest AdEase TV report for the week of Feb. 26 to March 3.
Pinterest is a key destination for newcomers to Canada
A research study conducted by Leger found that many newcomers to Canada were Pinterest users before leaving their home country.
Mattel Canada becomes a sponsor of the PWHL
As part of the partnership, a series of kid-friendly videos will be aired on broadcasters and social media platforms.
Think Turkey and Pickleball Canada ink partnership
Turkey farmers hope to reach the nearly 1.4 million Canadians who are picking up the paddle sport.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
