Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
PMC adds Vox Media brands to its Canadian ad sales portfolio
The two companies already had a working relationship as a result of PMC’s investment last year.
Voices contest aims to match brands with their perfect voice
The competition is part of the company’s new campaign that seeks to highlight the importance of audio in the marketing strategy.
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
Ideon Media launches Ideon Audio
In partnership with Consumable, Ideon Audio offers Canadian advertisers new audio ad opportunities.
McDonald’s stays in the top spot on AdEase TV, but its buying declines
From March 11 to 17, the QSR recorded 2,290 combined occurrences, 492 fewer than the previous week.
Turo signs as an official partner of Canada Basketball
As Canada’s men’s and women’s teams ramp up to the Summer Olympics in Paris, the sponsorship will involve several contests and a presence at basketball games and events.
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
BMO becomes a sponsor of Invictus Games Vancouver Whistler 2025
The seventh edition of the games has already locked in Boeing and Atco as presenting partners.
National Bank wants to counter stereotypical financial advice for women
The brand partnered with several women’s magazines to promote investing and female financial freedom.
Paramount+ to launch ad tier in Canada in April
The streamer is also increasing the price of its Standard plan in Canada to $10.99.
Estée Lauder and Pinterest come together for wedding season
The campaign for the cosmetic brand spans the key spring season of weddings and other festive events.
Rogers replaces federal government at the top: AdEase Radio
The company recorded 5,670 combined occurrences during the week of March 11 to 17.
Updated: OMD named best performing global media network, again
This is the seventh consecutive edition of RECMA’s bi-annual Network Diagnostic report that the media agency has topped.
Scotiabank ends its sponsorship of Toronto’s Contact Festival
For more than a decade, the bank has supported the festival, which presents important exhibitions of works by local and international artists.
