Postmedia hires new EVP and CCO
Andrew MacLeod is joining the company from his most recent role at BlackBerry.
Spotted! Stella Artois hosts a Father’s Day pop-up
The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.
Rogers Media unveils 2014-15 schedule
The broadcaster rolled out new US dramas, comedies and reality series to advertisers, as well as Canadian content such as Package Deal (pictured).
Up all night to get ratings?
Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.
Bell customers now have access to Global Go
People who use Bell Fibe and Satellite TV services are now able to use Shaw Media’s web video player.
CHCH launches viewer loyalty program
Called Ch-Ching!, the program will allow viewers to rack up points in exchange for prizes, and help the channel kick off its 60th anniversary efforts.
OUTtv triples AMA ratings during free preview
The LGBT specialty channel expanded its core demo of males and drew in women aged 24 to 54.
Seevibes joining IAB Canada
The social TV measurement company is joining the industry organization, concentrating its efforts on big data and social media.
The Mission: Cossette’s Mike Rumble on targeting millennial moms
Cossette’s VP and managing director on the best new, re-imagined and traditional platforms for targeting the group.
iThentic launches simulation game at Stream Market
Sponsorship opportunities for GreenYrLife, an environmental Facebook game and video series, start at $5,000 and go up to $250,000.
Millennial media habits misunderstood: TVB
Adults ages 18 to 24 watch less TV but value it more, according to newly released data from the Television Bureau of Canada.
V unveils fall line-up
The French-language network is rolling out a new reality show and a Friday night block of police and justice programming.
The Grid partners with PayPal for Burger Week
The e-commerce company is aiming to connect with the media co’s target audience by activating its sponsorship with free burgers at participating restaurants for people with its app.
Ford Lincoln buys the top: Media Monitors
The car co had the most ads in Toronto for the week of May 19 to 25.
CBC upfront: hellos, goodbyes and ‘new directions’
The pubcaster unveils its fall lineup amidst its ongoing budget crisis, revealing the end of Doyle, a new comedy portal and details on two of its new one-hour dramas.
