Nissan and RW&CO. among the new sponsors of Juno Awards
TD Bank Group, SiriusXM Canada and TikTok return as sponsors of the awards, which will be held next March.
CCMA lands Paquin Entertainment Group as its new sponsorship AOR
The entertainment agency will be responsible for securing new sponsorships, ahead of this year’s CCMA Awards and Country Music Week.
Reddit launches new ad format inspired by megathreads
Free-form ads enable brands to build ads in any length and become part of Reddit conversations.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Numeris reports AM/FM radio reach is stable YoY
The Radio Listening study says AM/FM radio reaches 84% of Canadians every week.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Stingray is bringing more music to Samsung TV Plus
The new channels will air a wide array of genres, along with concerts videos and music documentaries
Subscriptions for streamers are declining: MTM report
Based on 2023 data, the complete report uncovers new insights on TV ownership, video services, brands and consumer behaviour.
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it.
Kubota and Blue Jays ink six-year partnership
The sponsorship is based on shared values like team work, innovation, success, community and presumably a love of baseball.
Robert Jenkyn appointed new president of Horizon Media
The media company appointed the industry veteran to lead its Canadian operations.
Navigating the cultural currents of SXSW 2024
A dispatch from the chief growth officer of Thinkingbox on inspiration and connections in Austin.
McDonald’s is back on top of AdEase TV ranking
The latest report from the monitoring company shows that the QSR made 2,782 combined occurrences in the week of March 4 to 10.
The majority of CMOs aren’t preparing for AI: report
Around 81% of marketers only use AI for content creation and not for decision making, despite entering a world without third-party cookies.
