Lucky 7 is first show cancelled: Fall TV
The ABC drama about a group of lottery winners aired on City in Canada.
Brands get tricky: MiC’s Global Tour
PHD’s Rob Young and MediaCom’s Robin Hassan on prank activations by LG Chile, Star Trek: Into Darkness and Vitamin Water.
The Weather Network launches a fashion event
Pelmorex Media’s SVP of sales, Paula Presley, tells MiC about the industry event, which aims to target lifestyle brands by showcasing the link between weather and fashion.
The Hockey News expands digital presence
The new blog-style breaking news section is part of the TC Media publication’s aggressive digital strategy and offers advertisers a presenting sponsorship opportunity.
PC Financial shows its good side
The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.
The Big Bang Theory dominates premiere week: BBM
The half-hour comedy’s seventh season opener nabbed 4.61 million viewers, while CTV Evening News remained the top weekly show.
Instagram to start offering ads
The Facebook-owned photo and video service has announced it will start rolling ads into the streams of users in the US in the next couple months.
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Infiniti creates a between-screen conversation
The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.
Lowe’s partners with CFL for playoffs
The brand becomes the official home improvement retailer of the league and will launch a pair of a contests, which offer prizes like a VIP trip to the Grey Cup.
Ford Lincoln buys the top: Media Monitors
The car co moved back up to the number one spot in Toronto and Montreal, for the week of Sept. 23 to 29.
TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
Best Buy launches a magazine
The tech company will launch a bi-monthly tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.
Stanfield’s gets exposed with the Comedy Network
The male-targeted brand and the specialty channel have teamed up to launch a nationwide talent search that asks Canadians to audition in their underwear.
Multigrain Cheerios takes aim at dieting
The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.
