Reebok gets fired up with Crosby
The company has launched a new campaign targeting hockey fans and active Canadians featuring the NHL star going through his rigorous daily regime.
ColdFX prepares for cold and flu season
The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.
Rogers launches SMS deal service
The new Rogers Alerts program will allow participating retailers, such as Sears Canada and Future Shop, to send geo-targeted ads to Rogers wireless customers near its stores.
Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
Microsoft Advertising Canada adds to consumer insights team
Alyson Gausby is joining the company as its head of consumer insights.
H&M gets artsy with Scotiabank Nuit Blanche
The fashion retailer is working with local artists to host its own interactive multimedia installation at its flagship store at Yonge and Dundas Streets in Toronto.
Globe and Mail promotes three execs
Andrew Saunders (pictured) becomes the CRO, Sean Humphrey the VP of marketing and Greg Doufas has been appointed as the media co’s VP of data and audience intelligence.
Ad spend expectations remain stable: report
ZenithOptimedia has released its latest forecast, the first since June 2012 that has not been downgraded from its earlier reports.
Spotted! Drambuie gives consumers a ride
The Scottish liqueur brand is trying to raise its profile with males aged 25 to 34 with a campaign that offers consumers a ride in an old-fashioned branded taxi.
Graham Moysey promoted to head of international at AOL
The new role will have him moving from Toronto to London in January, overseeing all international business outside of the US for the company.
Excel takes on Gumergencies
The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Nataline Rodrigues named original programming head at Rogers Media
The former CBC exec replaces Claire Freeland, and will report to Hayden Mindell, the newly named VP of programming and content, broadcast.
UM wins Boston Pizza
The Mediabrands agency will lead the company’s English Canada business from its office in Toronto.
Bleublancrouge teams with AcuityAds to offer RTB
The creative agency is building its media offering, allowing clients to buy display and video inventory and build consumer profiles.
