Responsible Gaming Council spots the problem
The organization has launched its first mass media campaign to support Problem Gambling Prevention Week, with print ads, radio spots and a microsite.
Consumer Media Solutions to represent Gusto!
The Knight Enterprises-owned food and lifestyle channel will target women and offer a variety of sponsorship and branded content opportunities.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
Ad Week blog: Programmatic TV buys
M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.
Ad Week blog: Turning work into a game
PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.
ZoomerMedia launches HopeTV
The company has rebranded Winnipeg-based Joytv11 to focus on Christian programming like Joyce Meyer.
The Blacklist takes Monday night: Fall TV
Global’s new drama nabbed 1.9 million viewers as MiC runs down the ratings from the first night of premiere week, and matches them against upfront predictions from June.
CTV promises something amazing
The Bell Media conventional channel has launched its fall TV campaign, which focuses on series like Played and features NFC-enabled transit vehicle ads.
Stingray Digital inks deal with Universal Music Group
The company’s EVP, Eric Albert, talks to MiC about ad opportunities and growth plans for Canada.
Campbell’s Chunky renews its male focus
The company has launched a campaign aimed at introducing the brand’s new pub-inspired flavours to men across Canada.
Starcom wins TJX Canada
The agency will be responsible for the media strategy and investment for Winners, HomeSense and Marshalls as a result of the deal.
Sunday’s Emmys telecast brings in 2.4 million viewers
The TV awards saw its biggest Canadian audience since 2010 for CTV, which aired the CBS feed north of the border.
Spotted! Interac asks students to get creative
The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.
Ad Week Blog: Then, now and an exponentially different tomorrow
Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.
TC Media expands Coup de pouce brand
The company has launched Coup de pouce Mamans, a website targeting current and future mothers, with sponsorship from food co Olymel.
