Professional accountants hit the big leagues
The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.
S.Pellegrino partners with Shaw Media
The brand and media co are creating a network-first branded miniseries set to air during Chopped in October on Food Network Canada.
Digital Advertising Alliance of Canada launches new initiative
The consumer-facing program uses the Ad Choices icon to give online visitors more information about the types of ads they are seeing.
Rogers Media names Hayden Mindell to top TV post
Mindell takes over the VP of TV programming and content post from Malcolm Dunlop, whose departure was announced in late August.
Videology launches new platform with Nielsen
The company’s Canadian VP of sales talks about the new product, which allows advertisers to use Nielsen Online Campaign Ratings to buy guaranteed and RTB inventory.
Yoplait gets joyful with Yopa!
The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.
Industry reaction to PMB/NADbank merger
Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.
CTV orders more Amazing Race Canada
The summer hit, which aired its finale last night, will open up auditions for season two later this fall.
Spotted! Little Burgundy takes its wares on tour
The Aldo Group brand is targeting its young adult demo with a tour across Ontario and Quebec this month.
Zoom Media appoints a new sales director in Quebec
Patrick Cote was promoted to the role following the departure of Eliane Tremblay, and will also manage the Quebec City office.
Nielsen Online Campaign Ratings now available in Canada
The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.
TotallyHer Media relaunches Momtastic
The relaunch includes new sponsorship opps crafted around the site’s network of bloggers and specific content categories.
Sourceknowledge integrates with LiveRail
The ad network’s VP of business development talks about the deal, which will see it serve up LiveRail’s video ad inventory to clients through its RTB platform.
OMAC unveils 2014 board members
Jorg Cieslok, executive VP and GM of Titan, is the chair of the 2014 officers of the board for the organization.
PMB and NADbank announce plans to join forces
The chairs of both companies say their respective boards have green-lighted the process of building a new measurement organization.
