Bell Media Mix adds RDS and Sympatico to The Works
VP of sales Michelle Labarre talks about what the additions mean for advertisers and plans to bring The Works to English Canada.
Amazing Race Canada holds top spot: BBM
The reality series netted 2.79 million viewers, while CTV Evening News remained the #1 weekly show for Sept. 2 to 8.
enRoute taps people power for restaurant awards
The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.
NHL announces major personnel shifts
Among those promoted is David Lehanski, who will become the league’s SVP of integrated sales.
Robertson and Williams talk Global Go
Shaw Media’s president Paul Robertson and SVP content Barbara Williams on the ad opps and shows available on the new service.
Spotted! Winners brings big deals to the streets
The retailer is hiding larger-than-life items across Quebec for a social media-based scavenger hunt.
Visa buys the top spot: Media Monitors
The company has the most airtime in Toronto, with CTV taking top billing in Montreal, according to the report for Sept. 2 to 8.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
Target teams up with Chatelaine for bonus issue
The company has partnered with the Rogers Media magazine to create a branded edition, due out Sept. 23.
Sporting News Media adds new partners
The company’s CRO talks about its new local strategy, which will provide publishers with sports highlights and offer advertisers sponsorship and pre-roll opps.
Labatt unveils a new Budweiser brew
Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.
Rogers names Guy Laurence president and CEO
The telecom-media co selects the former Vodafone UK exec to replace current CEO Nadir Mohamed, who announced his retirement earlier this year.
VH Sauces partners with Shaw to inspire
The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.
HockeyBuzz signs with Redux Media
The TC Media company will represent the inventory for the independently-owned hockey site.
The Government of Thailand promotes authenticity
The Department of Trade has teamed with Canadian Thai restaurants to launch its first mass consumer campaign, with event appearances and an advertorial in Toronto Life.
