The Beer Store buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of July 29 to Aug. 4.
CRTC denies Starlight and Sun TV mandatory carriage
The regulator guaranteed audience and revenue for three new TV services: the French language AMI TV service, Nouveau TV5 and ARTV.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Quebecor posts Q2 net loss of $45 million
The communications company saw an overall revenue increase of $8.6 million, but posted a $25.6 million loss in its news media segment.
GroupM adds global digital COO
Ruud Wanck is being promoted to the new position at the company.
Slice to air Extreme Collectors this fall
The original series, which premieres Sept. 2, follows host and appraiser Andrew Zegers as he travels across North America visiting people and their prized collections.
Cineplex second quarter earnings and revenue rise
Media revenues for the quarter were up more than 40%, with most ads coming from the automotive, electronics and communications categories.
Vancouver Police Foundation sells its shades
The organization is raising money by letting civilians purchase the police force’s legendary eyewear.
Flare unveils new look for fall
The Rogers Media brand’s publisher tells MiC about the changes in content and appearance that have been a year in the making.
Globe Alliance to rep ABCNews.com
The deal will see Globe Alliance selling ads for the Canadian audience of the US-based news site.
Rogers updates its message
The communications company has launched a new campaign around the tagline “Live Like Never Before.”
Spotted! Pringles gets the party started
The Kellogg chip brand invited consumers to play games and share their best Pringles party tricks using on-site video and photo booths.
AOL acquires Adap.tv
The company is purchasing the programmatic video ad platform, which will operate independently as part of AOL’s video organization.
Adapt Media names new VP
Dean Lacheur has joined the media supplier as its VP of national sales.
ZenithOptimedia wins SCA’s global business
The global hygiene and forest products company has lines including Tork and Tena in Canada.
