Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
The Big Bang Theory takes top spot: BBM
The half-hour comedy netted 3.47 million viewers, while CTV Evening News was the most-watched weekly show for April 22 to 28.
Rogers Media changes sales structure
Jack Tomik on the changes the media company is making to work with agencies rather than platforms.
Analysts share insight on mobile consumption habits
Bell Media’s Jonathan Dunn and BrandSpark’s Mark Baltazar broke down how brands can leverage mobile behaviour at the Best New Product Awards Conference.
MediaCom adds a director of new business
Robert Meth joins the agency in the new role, focused on developing an ongoing line of new clients.
MasterCard celebrates mothers
The brand is extending its “Priceless” message for Mother’s Day with a Facebook-only campaign and contest.
Dixie Mall unleashes shoppers
The mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
CBC/Radio-Canada and TVA Sports ink Olympics sub-deal
TVA Sports becomes one of the cable broadcasters to receive French language content from the Sochi Games in 2014.
Petro-Canada buys big: Media Monitors
The gas company has the most ad airtime in Toronto, for the week of April 22 to 28.
Next Media Stars: Amanda De Fields chalks up a digital strategy
The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
Next Media Stars: Jacquie Albrecht drives metrics forward
The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
Kobo shows off its passion
The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
On the MiC: Michael Lamb on the future of paywalls
The McKinsey and Company partner discusses his Ink & Beyond Conference talk and digs deeper into what paywall models are showing promise.
