W Network launches Be the Boss Canada
The eight-episode series will pit two employees from a particular company competing to win a huge promotion, and unbeknownst to them, their own franchise.
Next Media Stars: Rick Kusch scores new beer moments
The UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
Aegis Media acquires nvi
The media co has purchased the performance marketing agency, which has offices in Montreal and Toronto.
Rogers’ plans for The Score
Scott Moore tells MiC about the channel’s upcoming rebranding and expanded client options under The Score’s new management.
Travel + Escape launching Survivorman 10 Days
The eight-episode series will see Les Stroud travel to harsh, remote locations to survive with few resources for 10 consecutive days.
Temptations works it
The Mars Canada cat treat brand has released a full-length music workout video ahead of a broader TV, online and in-store campaign.
Ron Close replaces Pierre Morrissette as Pelmorex Media CEO
The Weather Network parent company announced Wednesday that founder Morrissette will remain executive chairman of the board.
Microsoft Advertising launches versaTiles
VP of sales Joe Strolz talks about the new ad unit for Outlook, which allows advertisers to customize their executions with video and slide shows.
Sears focuses on ‘The Essentials’
The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.
Next Media Stars: Katey Beaudry crafts a new telco strategy
The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Canadian Cancer Society tells its story
To celebrate its 75th anniversary, the organization has launched a microsite and campaign that focus on the impact it has had.
CRTC approves The Score change of ownership
The regulator did reject a bid by the broadcaster to direct benefits package expenditures to a Sportsnet Winter Games initiative.
Showcase launches Continuum Interactive
The convergent experience, developed with Toronto-based Secret Location, incorporates Vine videos and social media sharing and voting to influence the outcome of the second season finale.
Canadian Tire kicks off shift to digital
The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.
Kirstine Stewart on plans for Twitter Canada
The former CBC EVP English services on plans for a local Twitter arm as she takes the reins as managing director of Twitter Canada.
