Newspaper losses halve Quebecor Q1 profit
The news media advertising losses were offset by gains in the Quebec media giant’s mobile telephony business.
The Verdict: CCM goes digital for launch
The hockey gear brand partnered with Microsoft Advertising to launch its first Xbox-only campaign with a contest and video content.
Amazing Race Canada anchors CTV summer sked
The network is banking on Mondays to draw viewers, packing in new comedy series Satisfaction, to be followed by the returning Anger Management, and The Amazing Race Canada.
Spotted! Budweiser builds NHL playoffs buzz
The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.
ING searches for creative savers
The bank has partnered with Canadian band Walk Off The Earth for its YouTube-based “Canadian Superstar Saver Search” contest.
Media Experts releases Canadian RTB data
The first RTB report from the agency and its trading desk, Xpeto says inventory is up and CPMs in the first quarter of 2013 are down versus the end of 2012.
Bell battles with CRTC over TSN 690 proposal
The fate of the English-language sports talk radio station figured large as the CRTC opened a hearing into the $3.38 billion takeover of Astral Media.
Sportsnet nabs rights to European soccer qualifiers
The sports broadcaster picks up just over 500 games leading up to the UEFA Euro 2016 and FIFA World Cup 2018 tournaments.
Destination BC brings the ocean to the Toronto Star
The tourism company is targeting city dwellers with sea-inspired paper wraps and newspaper boxes that emit orca whale sounds.
Hellmann’s keeps it real
The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.
Rogers Media hires new digital sales VP
Hot on the heels of its new sales structure, the media co has hired Michka Mancini to lead one of its five agency groups.
Spotted! Union Hearing pretends to test eyes
The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.
Big Brother Canada nets big finale numbers
The two-hour finale episode on Slice ranked the competition reality series as the most-watched specialty series of the night, according to numbers from BBM Canada.
Bell Media partners with BlackBerry
The media co has launched a branded digital series called Live/Work with the wireless device company, featuring successful business people and celebrities.
Amazing Race Canada reveals launch date, prizes
The show will kick off on July 15 with the top team walking away with prizes worth over half a million dollars.
