Cossette makes lunch easier
The agency and all its Vision7 counterparts have launched an app called Lunch Pail, to make lunch time simpler in Liberty Village.
Insight Productions unveils plans for America, Eh!
The cross-media project, anchored by a TV series with no set broadcaster named yet, will feature homegrown comedy writers and performers getting Canadians to laugh at the expense of their neighbours to the south.
Kirstine Stewart leaves CBC for Twitter Canada
Stewart, the pubcaster’s EVP English services, is to become managing director of Twitter’s Canadian office.
Levi Strauss celebrates in style
The brand is ringing in the 140th anniversary of its first pair of jeans by partnering with Toronto’s Drake Hotel on a special concert and gallery series.
Starcom partners with Twitter
The media co’s new SVP of digital media tells MiC what the deal means for the agency in Canada.
Pattison tweets city love with Spacing
The OOH company is kicking off a national program with the magazine, which asks Canadians to share feelings about their city in a public space.
Hockey Night in Canada skates to top ratings: BBM
The Leafs-Senators game nabbed 2.41 million viewers, while CTV Evening News remained the top weekly show for April 15 to 21.
MLSE names new president and CEO
On June 30, Tim Leiweke will succeed Tom Anselmi, who remains on board as COO.
Budweiser wins big at 2013 SMAs
The Labatt brand took home the Best of Show at the Sponsorship Marketing Awards for its activation around the Winnipeg Jets’ 2011/2012 NHL season.
DIY Network Canada unveils spring lineup
The Shaw property’s schedule features new series like Salvage Dawgs (pictured) and returning shows like Million Dollar Contractor.
E! orders Pop Quiz
The half-hour pop culture game show is based on Le Circle (pictured), which is broadcast on TVA in Quebec.
Samsung Canada goes national for launch
The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.
Reshift Media opens western sales office
Reshift’s Kirk Allen (pictured) talks about the expansion and the company’s plans for the next two years.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of April 15 to 21.
Canada Post launches an agency workshop series
The mail corporation has tapped Strategies Marketing Direct’s Mark Morin (pictured) to help promote direct mail advertising.
