Icy vending machines and mobile storms: MiC’s Global Tour
Dare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.
Rickard’s introduces a summer brew
Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.
Plan Canada spells out its cause
The organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.
Hailo establishes its brand in Toronto
The app-based cab service has launched its first paid media campaign with OOH and mobile ads.
McDonald’s buys big: Media Monitors
The QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.
YouTube taps DHX Media to launch paid content channels
The web video platform’s subscription-based services will launch in 10 world markets, including Canada.
Ford goes further in Quebec
The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.
HGTV unveils summer schedule
The Shaw Media specialty’s lineup is anchored by new series like Scoring The Deal with real estate agent Jason Abrams (pictured) and returning shows like House Hunters.
Tele-Quebec to launch French version of SNL
The Quebec take on the live sketch comedy format will see two 90-minute specials air in 2014.
Sony launches a social project with MTV
The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.
Realeyes looks at Canadian market
At Esomar’s 2013 conference, managing director Mihkel Jaatma says the company is currently focusing its research, which uses face-reading software, on the automotive sector.
Torstar down in first quarter
The company saw a drop of $9 million in its media group because of ongoing print ad revenue declines.
The impact: Social media spoilers and TV
PHD’s Christina Laczka and ZO’s Rosemary Cooper on how pre-taped shows like The Amazing Race Canada and their sponsors can deal with social media spoilers.
Vancity Credit Union changes it up
The bank is using an OOH-driven campaign with a superboard that features an image made entirely of pennies to promote its “Good Money” message.
CBC signs first deal for Sochi 2014
The pubcaster has announced its first deal with Visa Canada for next year’s winter Olympic Games.
