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Zoom Media tees off with Golf Media
The companies have launched a new driving range board that will be available at golf clubs across Quebec.
Competition Bureau OKs Teletoon, Historia and Series+ transactions
The sales, as part of the complex Bell-Astral deal, make Corus the sole owner of these properties.
W Network launches Shop the Show
The execution is kicking off with a “partnershop” between Love It or List It Vancouver host Jillian Harris and Canadian e-retailer eLuxe.
Maybelline Canada partners with Fashion Week
The brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.
MuchMusic launches VJ Search with Garnier Fructis
The brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.
Ontario government gets funny about smoking
The government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.
The Big Bang Theory returns to the top: BBM
The comedy nabbed 3.61 million viewers, while CTV Evening News continued its run as top weekly show for the week of March 4 to 10.
Lay’s lunchtime love affair
The PepsiCo brand is going after the lunch market with its multi-year campaign.
Quebecor posts lower Q4 earnings after management shakeup
The Quebec media giant saw net income fall due to one-time items, just days after Robert Depatie was named to replace Pierre Karl Peladeau as head of the company in May.
CRTC orders Corus to comply with OWN’s educational mandate
The regulator issued a rare mandatory order to have the broadcaster fall in line with the original mandate for the specialty channel, or risk losing its licence.
Breaking down Facebook Graph Search
Mediative’s Ian Everdell (pictured) and ChickAdvisor’s Alex de Bold weigh in on the potential of Facebook’s latest advertising tool.
Just Eat delivers a new campaign
Produced by Bell Media, the campaign kicked off with one-night only spots that aired during eTalk and just before The Big Bang Theory.
SXSW 2013: humanity trumps technology
From life lessons with Fred Armisen and Dave Grohl to business lessons with BuzzFeed, Critical Mass exec Matt Di Paola offers his look at the best of the fest.
Baileys walks the runway
The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.
Government of Quebec questions openness
The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.
