Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Big Brother Canada names host
Canadian TV personality Arisa Cox joins as the front person of the first Canadian version of the show.
Havas Media merges MPG and Media Contacts
Kevin Johnson, SVP at Havas Media in Canada tells MiC what the news means for the agencies here.
On the MiC: Earl Wilkinson
International Newsmedia Marketing Association’s CEO previews his FFWD Ad Week talk about the evolving news industry.
The Big Bang Theory returns to top ratings: BBM
The half-hour comedy netted 4.688 million viewers, while CTV Evening News was the leading weekly show, with 1.641 million viewers.
Kirstine Stewart on how CBC’s premiere week fared
The EVP of English services says the pubcaster is happy with the seasonal start of programming, which included a soft series debuts of Cracked but a record start for former City property Murdoch Mysteries.
CBC buys the most airtime: Media Monitors
The pubcaster bought the most radio in Toronto for the week of Jan. 7 to 13, 2013.
NHL broadcasters prepare for puck drop
Sportsnet, TSN and CBC talk to MiC about their post-lockout media strategies to promote the 2013 NHL season.
Hockey Night in Canada rolls out anniversary season
The pubcaster will introduce a new second-screen experience sponsored by Budweiser to engage fans as the 60th season of the NHL double-header returns to air.
OMNI.2 in Ontario gets all-multicultural makeover
From Jan. 21, the ethnic-focused schedule will add 35 hours of new content, including original multilingual documentaries and coverage of the Indian Film Industry Awards.
Brand transparency key to reaching consumers: study
The AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.
Tomer Strolight joins Square Victoria Digital Properties
The former Torstar Digital president is responsible for expanding the company’s portfolio across Canada.
NHL’s brand image tarnished, not ruined: pundits
Maxus Canada’s Ann Stewart and Mindshare’s Lina Alles weigh in on ways the league can lure fans and advertisers back to the game.
Cannes launches Innovation Lions category
The new award will go to pioneering technology, such as apps, programs and software, behind the campaigns.
Rogers asks CRTC to change up The Score
The media co wants to alter headline news breaks on the channel and slightly increase the amount of analysis and long-form programming.
RDS to produce series with Montreal Canadiens
The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.
