Articles Tagged ‘Advertising Week’

DJowett

Blog: Where was Ad Week’s controversy?

David Jowett, president of Cossette Media, on why there was a missed opportunity among all the talk of content and discipline-merging.

shutterstock_104252510

Go mobile to reach an attentive audience: IPG study

New research from IPG Media Lab shows users on mobile devices that are commuting or in a store are most likely to pay attention to online advertising.

Will Pate

Ad Week blog: Erupt or be disrupted

M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.

SlimCutMedia

Toronto’s SlimCut Media to unveil new paywall model

The company will present its “Smart Paywall,” which allows newspaper publishers to reward readers with free content when they interact with ads, at Advertising Week in New York.

DToering[2]

AOL’s fall upfront plans

Dana Toering, AOL Canada’s director of sales, talks about the upcoming Programmatic Upfront, which will allow Canadian advertisers to commit dollars to AOL’s programmatic inventory.

Steve Irvine_headshot

On the MiC: Talking Facebook at Ad Week

Facebook’s Steve Irvine (pictured) and FGL Sports’ Duncan Fulton talk analytics and breaking the C-suite barriers associated with brand social media use.

JesseHaines

Google exec on the “how” of going mobile

Jesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.

JamesStewart

On the MiC with James Stewart

The Geneva Films director and producer talks to MiC about the London Olympics and glasses-free mobile 3D ahead of his Ad Week presentation.

Smartphone

Mobile beats online advertising: study

The Dynamic Logic study finds mobile campaigns generate more awareness and purchase intent.