Articles Tagged ‘Astral OOH’
Astral and OMAC make for easier planning
The OOH media co has launched an app for media planners to keep track of its products, and the association has updated its web mapping system to reflect the April COMB data report.
Carte Blanche winners announced
Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.
Astral unveils Carte Blanche finalists
The contest will see one team from the 19 English finalists and one team from the 10 French finalists win a trip for two to Cannes and a free transit campaign.
From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
Astral OOH launches new tool
The Visual Optimization tool allows clients to identify the impact of their ads within the first seconds of eye-contact.
Spotted! Pedigree helps with the scoop
The pet food co gets literal, giving away plastic bags on an OOH ad created for Astral’s Carte Blanche contest.
Astral introduces a new tech to its outdoor products
The OOH division is set to roll out Near Field Communication (NFC) enabled street furniture in both Toronto and Montreal.
New director at Astral Mix
Nicola Petrie has been named to the role, managing a team across the company’s multiple platforms.
Astral Media posts higher Q1 earnings despite economic headwinds
The Canadian broadcaster posted improved TV subscriber and ad revenue, even as its radio revenue was down slightly.
Quebec Milk Producers create OOH art
The Federation of Milk Producers of Quebec (FMPQ) launches a large outdoor marketing campaign to show the comforts of milk.
Astral OOH launches Signature Column
Bids are being accepted to appear on the new street furniture, which will launch in 120 locations later next month.
Virgin 95.3 amps up its OOH
The Vancouver radio station is using real-time RSS feed billboards that display song titles exactly when they play.
