Articles Tagged ‘BBDO’

DOAWESOME DOTHEDEW

PepsiCo revamps the Dew

The company is relaunching the brand in Canada with a campaign that kicks off this Friday in Toronto.

Shawexo

Shaw Exo pursues a thrilling launch

This week the mediaco introduced its new HD and on-demand services with a multiplatform campaign involving a wild car chase.

Mars

Mars works, rests and plays with Canadians

The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.

Msbrown

M&M’s adds to its crew

The Mars Canada brand is promoting its new character, Ms. Brown, with a campaign launching in early February.

MolsonM

Molson M’s artsy new positioning

The Molson Coors brand gives itself a different identity, launching a TV commercial to stake a unique spot in the beer market.

CanadianTireSpiritTree

The year’s best: MiC and strategy’s top picks

The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.

Box3Low

Sears Canada relocates for the holidays

The retailer has launched a new strategy this holiday season, with two experiential stunts in Toronto.

Mercedes

Spotted! Mercedes-Benz plays with speed

The luxury car co targets younger people with an OOH stunt in Toronto.

Glee

Fall TV: Gleeks, cops rule Tuesday

On night two of premiere week, NCIS: LA and Glee take in 2 million each, while CTV’s new drama Unforgettable is close on their heels.

Swim team

Vonk and Kestin go Swimming

Ian MacKellar is named CCO of Ogilvy after the award-winning duo leave their posts to start a new venture, Swim.

Skittlescat

Skittles wins Film Gold at Cannes

BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.

Skittles

Canada has one last shot at Lions glory

BBDO’s winning Skittles campaign is shortlisted in Titanium & Integrated.

Sid Lee for Bota Bota

Canada wins four Golds, a Silver and a Bronze at Cannes

Strong work in Design and Cyber from Cossette, Sid Lee Architecture and BBDO garners Canada some Gold hardware.

Swiss Chalet Rotisserie Channel

Canada nabs two Media Lions, plus two in Radio

At the second awards gala at Cannes, the country walks away with one Silver for MEC and BBDO, and three Bronze.

design

Canada has 15 more shots at Lions glory

John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.