Articles Tagged ‘Blammo’


Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.


MiC’s Nice List: Best of 2013

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.

Pogo mustard

Pogo starts the great condiment debate

The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.


Arby’s sandwich creates disbelief

The QSR is promoting its new limited-time product with video interviews of those who believe in paranormal activity, but are skeptics of the sandwich’s existence.


The Verdict: Somersby Apple Cider’s first Canadian summer

MiC speaks with Carlsberg about how marketing its new cider on female-targeted websites is panning out.


Carlsberg celebrates UEFA Euro in Toronto

The beer brand is activating in a big way with pop-up fan parks that bring a stadium-like experience to fans.


Fallsview brings the fun

The Niagara casino is moving beyond the games for its latest campaign.


Arby’s gets political

Homestyle fries and curly fries face off in an election-themed campaign targeting 18- to 34-year-olds.