Articles Tagged ‘Budweiser’
MiO brings music to transit riders during NXNE
The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.
Checking in with Twitter’s president of revenue
Adam Bain on the Canadian office’s first year and the social media co’s e-commerce expansion plans.
Scotiabank takes Best of Show at Sponsorship Marketing Awards
The retail bank also picked up three gold awards and one distinction honour.
Canada takes two at Festival of Media Awards
UM and Touche! PHD both took prizes at the ceremony last night in Rome.
Canada gets four Festival of Media Global shortlist mentions
Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.
One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
Budweiser debuts a ‘Super’-sized goal light
The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.
CBC’s Hockey Night in Canada plans
The pubcaster’s Alan Dark tells MiC about sponsors for the new season, including new addition Lasik MD with its in-net camera.
Labatt unveils a new Budweiser brew
Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.
Budweiser thanks designated drivers
The Labatt beer brand has launched a digital-only campaign in which it surprises a real-life designated driver while he’s out with his friends.
Budweiser signs multi-season agreement with NHLPA
The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.
BlogTO launches Patio Guide
The online and mobile tool is sponsored by Bud Light Lime Mojito and helps users locate Toronto bars and restaurants with patios.
Spotted! Budweiser builds NHL playoffs buzz
The Labatt brand opened pop-up stores in Toronto, Montreal, Vancouver and Ottawa this weekend to promote its Red Lights.
Next Media Stars: Rick Kusch scores new beer moments
The UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
Budweiser wins big at 2013 SMAs
The Labatt brand took home the Best of Show at the Sponsorship Marketing Awards for its activation around the Winnipeg Jets’ 2011/2012 NHL season.
