Articles Tagged ‘Canadian Cancer Society’

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Verdict: How ‘advanced TV’ helped drive non-profit awareness

MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.


Jamieson Vitamins tackles sun safety with Canadian Cancer Society

Brand manager Stacey Salmon says the company has never worked this closely with a partner before, and will likely use social media for the bulk of the marketing efforts.


How the Canadian Cancer Society is targeting digital natives

The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.


Canadian Cancer Society tells its story

To celebrate its 75th anniversary, the organization has launched a microsite and campaign that focus on the impact it has had.


The Canadian Cancer Society gets FearLess

The organization has launched a new campaign aimed at airing the fears people have around cancer.

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Spotted! Canadian Cancer Society takes tan-free pledges

The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.