Articles Tagged ‘Canadian Olympic Committee’
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
Sun Media added as Canadian Olympic Committee partner
The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.
Mondelez joins team Canada
The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.
Olympic.ca relaunches with mobile in mind
Redesigning meant creating a “mobile first” space for both fans and brand partners, says the Canadian Olympic Committee.
Sport Chek gears up for Sochi
Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.
Oakley Canada joins the Olympic team
Oakley’s Alex Langevin talks about the four-year deal, which will see the brand create a special line of eyewear for Canada’s Olympic athletes.
Adidas Canada joins the Olympic team
The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.
The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.
OMD wins Canadian Olympic Committee account
The media co will be responsible for the planning and buying of media effective immediately.
