Articles Tagged ‘Carat’
Disney characters swim with Rogers
The media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.
Loto-Quebec blings it on
Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.
Rona renovates its Olympic media plan
The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.
MEC Canada announces new SVP, managing partner
Alastair Taylor has joined the agency from Carat, and will split his time between Molson and new business planning.
Starcom MediaVest Group tops global RECMA report
The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.
Wonka crowdsources a new anthem
In its first Canadian promo, the candy brand launches a contest that is immediately accessible in-store through mobile.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
Subway pokes fun at Canada’s barbeque season
The QSR is using short summers and BBQ hassles as reasons to eat at its store in a campaign for its new pulled pork sandwich.
Next Media Stars: Charland remixes online for Loto-Quebec
The strategic digital planner at Carat makes interesting use of online video to promote a game that’s played in-store.
Media weigh-in: Shoppable videos
MiC asks Shane Cameron from OMD and Will Oatley from Carat to explore the benefits and drawbacks of integrated e-commerce videos.
Target to launch Toronto pop-up
The US chain will launch the one-day event on Thursday with items from its limited edition Jason Wu collection.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.
Annette Warring named president of Aegis Media Canada
Warring tells MiC what her promotion, and other staff changes, mean for the company.
Carat wins GM
Aegis Media’s North American CEO tells MiC about the win, and the effect it will have on the agency’s Canadian presence.
Jungle Media wins Sleeman
The agency takes over from former media agency of record Carat.
