Articles Tagged ‘Carat’
Carat wins buying business for P&G Canada
The agency takes over that piece of the company’s Canadian media account, with planning still split between it and Starcom MediaVest Group.
PHD takes home gold at Internationalist Awards
The Omnicom agency nabbed the award for work with Scotiabank, while Carat took home silver and bronze prizes and M2M earned a silver award.
The struggles of digital video measurement: BrightRoll Summit
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
Mattel expands its virtual toy wall
The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.
Target kicks off a holiday push
The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.
Subway Canada renews its commitment to fitness
The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.
P&G shines a light on moms
The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.
Aegis Media Canada adds a chief trading officer
Caroline Gianias has been promoted to the new role, handling trading across Carat, Vizeum and Aegis Media Deepblue.
Reebok gets fired up with Crosby
The company has launched a new campaign targeting hockey fans and active Canadians featuring the NHL star going through his rigorous daily regime.
Spotted! Monster High gets ghoulish in Toronto
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
Nielsen Online Campaign Ratings now available in Canada
The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.
Isobar Canada adds two
Victor Balas (pictured) joins as VP of technology and Jason Moore is added as the agency’s client services director, effective immediately.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
